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Hightouch pioneered the reverse ETL category by enabling organizations to transform their central data warehouse into the primary activation engine for their go-to-market stack. Growth leaders leverage this platform to seamlessly sync customer data into downstream destinations like CRMs and advertising channels without investing in redundant customer data platforms.
You don't have a central data warehouse. Hightouch requires a single source of truth (like Snowflake) to pull data from.
Modern data teams using a data warehouse (Snowflake/BigQuery) who want to sync that data to marketing tools
Freemium, paid from ~$350/mo
Segment acts as the foundational customer data architecture for high growth organizations. It unifies disparate user touchpoints into a single stream and routes that intelligence securely across your entire business stack.
Engineering-led teams wanting a central hub to collect and route customer data to all marketing tools
HubSpot Marketing Hub is the preeminent mid-market B2B automation platform designed to align go-to-market teams around a single source of truth. It consolidates essential inbound marketing operations into a unified environment to accelerate pipeline generation and customer acquisition.
B2B mid-market companies wanting an all-in-one, easy-to-use marketing automation and CRM platform
Ortto is a customer data platform and marketing automation tool that centralizes customer data from various sources to build unified profiles. It enables marketers to create multi-channel customer journeys spanning email, SMS, push notifications, and onsite pop-ups using a visual canvas.
Growth-focused marketing teams needing unified CDP data and multi-channel automation in one platform.