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Northbeam is an enterprise-grade attribution and analytics platform engineered for scaling direct-to-consumer brands managing substantial media budgets. It replaces rudimentary last-click tracking with advanced multi-touch modeling and rigorous incrementality testing to uncover true customer acquisition costs and drive profitable growth.
Your ad spend is under $50K/mo. Northbeam is for serious scale where identifying fractional attribution drives major savings.
Larger DTC brands needing sophisticated multi-touch attribution beyond platform-reported (Meta/Google) numbers
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Google Analytics 4 serves as the foundational measurement protocol for digital enterprises tracking user engagement across websites and applications. It empowers executive leadership with event based data models and direct advertising integrations to optimize customer acquisition and ROI.
Every website/marketer — foundational, not optional
Segment acts as the foundational customer data architecture for high growth organizations. It unifies disparate user touchpoints into a single stream and routes that intelligence securely across your entire business stack.
Engineering-led teams wanting a central hub to collect and route customer data to all marketing tools