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Obviously delivers rigorous performance measurement and revenue attribution for executive marketing teams. It replaces guesswork in influencer campaigns by connecting creator partnerships directly to pipeline generation and bottom line growth.
You only need a self-serve software tool and don't have the budget for a managed service engagement.
Mid-to-large brands wanting data-driven influencer strategy
Anchors is an executive tier LinkedIn influencer marketing platform designed to bypass vanity metrics like follower counts. By analyzing authentic historical impression data and automating creator briefs, it enables B2B companies to drive predictable pipeline and high quality engagement through strategic creator partnerships.
B2B and D2C brands wanting LinkedIn-specific influencer campaigns with verified (not screenshot-reported) delivery data
The Influencer Marketing Factory orchestrates comprehensive creator campaigns across modern social channels with a strong emphasis on short form video. Executive teams leverage this platform to drive high engagement and measurable customer acquisition for direct to consumer brands and mobile applications.
Brands wanting TikTok/Instagram-first campaigns with fast turnaround
Brandwatch Influencer Marketing helps brands discover creators, manage campaigns, and measure ROI. It features a massive database of vetted creators and advanced analytics to track campaign performance across multiple social channels.
Enterprise influencer campaign management and creator discovery.