Pathmatics

Moat measures digital ad viewability, invalid traffic, and audience attention across display, video, and CTV. It helps advertisers verify that their campaigns are actually seen by real humans in brand-safe environments.

Lob is a direct mail automation platform that allows businesses to send postcards, letters, and checks with the same speed and efficiency as digital marketing. It integrates directly into software workflows to trigger physical mail based on customer behavior. This bridges the gap between online touchpoints and traditional offline channels.

Cardlytics partners with financial institutions to run native card-linked marketing campaigns based on actual purchase history. It enables brands to reach verified buyers with relevant offers inside their banking apps.