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Salesforce Marketing Cloud provides enterprise grade engagement and automation infrastructure built natively on the Salesforce ecosystem. It enables large B2B and B2C organizations to orchestrate complex customer journeys and unify marketing data directly with their core CRM.
You're not already on Salesforce CRM. The ONLY reason to choose this over HubSpot/Marketo is native Salesforce integration. If you use HubSpot CRM, use HubSpot Marketing Hub instead.
Enterprises already standardized on Salesforce wanting native marketing automation
Custom quote — enterprise (typically $50K+/yr)
Klaviyo is the premier customer data platform and multi-channel marketing engine designed specifically for digital commerce enterprises. It unifies deep behavioral analytics with email and SMS execution to drive personalized lifecycle revenue at scale.
E-commerce brands needing behavioral email and SMS marketing
Mailchimp is a foundational marketing platform designed to help organizations manage audience relationships and deploy email campaigns. It delivers an intuitive interface that streamlines early-stage digital outreach and customer engagement.
Small businesses wanting an easy, all-in-one starting point
Iterable is an enterprise growth platform designed for high-scale consumer brands seeking advanced cross-channel campaign orchestration. It empowers marketing executives to deliver unified messaging across email, SMS, push, and in-app channels by leveraging real-time behavioral data and predictive analytics.
Mid-to-large consumer brands wanting cross-channel (email/SMS/push) customer engagement