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Compare: Basis Technologies vs Simulmedia
A side-by-side analysis to help you find the right tool.
Basis Technologies
Custom Quote
($1,000+/mo)
No — sales process
View Details
Simulmedia
Custom Quote
($1,000+/mo)
No — sales process
View Details
Key Differences
Company Size Fit
Basis Technologies
Mid-Market (20–200), Enterprise (200+)
Simulmedia
Enterprise (200+)
Business Type Fit
Basis Technologies
Agency
Simulmedia
B2B, B2C
Best For
Basis Technologies
Agencies wanting one platform to plan/buy across traditional and digital media together
Simulmedia
Brands wanting data-driven, audience-targeted linear TV ad buying
Pros
Basis Technologies
Truly unified traditional + digital media buying in one platform
reduces the need for separate systems per channel
workflow automation
strong for agencies managing complex multi-channel buys
Simulmedia
Brings programmatic-style targeting to traditional TV (not just CTV)
audience-based buying rather than just demographic/daypart
cross-platform measurement
Cons
Basis Technologies
Complex implementation
enterprise pricing
requires significant media spend to justify
steeper learning curve
Simulmedia
Still requires significant TV budgets to be viable
limited to US market primarily
smaller company
linear TV viewership is declining
What They Share
