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Simulmedia modernizes traditional television advertising by applying data-driven audience targeting to standard linear TV. Growth leaders leverage this platform to unify connected TV and linear media investments while optimizing cross-platform measurement.
Your TV budget is under $500K — data-driven TV buying has high minimums. Also consider whether CTV (streaming) is a better investment than linear TV for your audience.
Brands wanting data-driven, audience-targeted linear TV ad buying
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Nielsen serves as the foundational audience measurement authority for traditional television and multi-channel media ecosystems. Growth executives rely on its definitive metrics to validate broadcast reach, value advertising inventory, and negotiate media investments across legacy and emerging channels.
Brands and agencies needing TV/radio audience measurement data
Basis Technologies delivers an enterprise grade operating system that consolidates both traditional offline media and digital advertising into a single centralized platform. It empowers growth leaders and agencies to streamline complex media planning, automated buying, and operational workflows across every channel without juggling disparate software.
Agencies wanting one platform to plan/buy across traditional and digital media together
Lob is a direct mail automation platform that allows businesses to send postcards, letters, and checks with the same speed and efficiency as digital marketing. It integrates directly into software workflows to trigger physical mail based on customer behavior. This bridges the gap between online touchpoints and traditional offline channels.
B2B and B2C companies wanting to scale targeted offline direct mail campaigns through automation.