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Nielsen serves as the foundational audience measurement authority for traditional television and multi-channel media ecosystems. Growth executives rely on its definitive metrics to validate broadcast reach, value advertising inventory, and negotiate media investments across legacy and emerging channels.
You're not buying traditional TV/radio media. Nielsen's data is relevant only if you're investing in traditional broadcast advertising.
Brands and agencies needing TV/radio audience measurement data
Custom quote — enterprise
AdMall by SalesFuel serves as a specialized business intelligence platform engineered specifically for local media sales organizations. It equips broadcasting and publishing sales teams with granular consumer insights and competitive intelligence to construct compelling advertising proposals.
Traditional media sales reps and agencies building local ad sales pitches
Basis Technologies delivers an enterprise grade operating system that consolidates both traditional offline media and digital advertising into a single centralized platform. It empowers growth leaders and agencies to streamline complex media planning, automated buying, and operational workflows across every channel without juggling disparate software.
Agencies wanting one platform to plan/buy across traditional and digital media together
BBDO is a globally recognized creative agency network that architects monumental brand narratives and large scale advertising campaigns. Operating under the Omnicom umbrella, the firm delivers world class television production, print collateral, and integrated marketing strategies designed for dominant market leaders.
Large brands wanting major TV/print campaign creative