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Compare: Funnel vs Northbeam
A side-by-side analysis to help you find the right tool.
Funnel
Paid
($200–$1,000/mo)
Yes, 14-day free trial available.
View Details
Northbeam
Custom Quote
($1,000+/mo)
Demo-based, not self-serve
View Details
Key Differences
Pricing Model
Funnel
Paid
Northbeam
Custom Quote
Budget Tier
Funnel
$200–$1,000/mo
Northbeam
$1,000+/mo
Free Trial
Funnel
Yes, 14-day free trial available.
Northbeam
Demo-based, not self-serve
Company Size Fit
Funnel
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Northbeam
Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Funnel
B2B, B2C, D2C / E-commerce, Agency
Northbeam
D2C / E-commerce
Target Channels
Funnel
Marketing Managers, CMOs, Data Analysts, Performance Marketers
Northbeam
Google Analytics, Website Visitors
Best For
Funnel
Marketing teams needing unified cross-channel ad spend and performance reporting.
Northbeam
Larger DTC brands needing sophisticated multi-touch attribution beyond platform-reported (Meta/Google) numbers
Pros
Funnel
Extensive library of pre-built marketing platform connectors
Automatic currency conversion and data cleaning
Intuitive interface for creating custom metrics and rules
Reliable data updates with minimal maintenance required
Northbeam
More sophisticated attribution modeling than Triple Whale, aimed at larger ad budgets
excellent at identifying incrementality (is this ad actually driving *new* sales?)
Cons
Funnel
Pricing can scale rapidly as overall ad spend increases
Advanced data transformations still require external BI tools
Historical data backfills can be restricted on lower tiers
Northbeam
Higher price point and steeper setup than Triple Whale — overkill for smaller spend levels
complex dashboard
What They Share
