Compare: Heap vs Northbeam

A side-by-side analysis to help you find the right tool.

Heap

Freemium($200–$1,000/mo)

Free tier available

Custom Quote($1,000+/mo)

Demo-based, not self-serve

Pricing Model

HeapFreemium

NorthbeamCustom Quote

Budget Tier

Heap$200–$1,000/mo

Northbeam$1,000+/mo

Free Trial

HeapFree tier available

NorthbeamDemo-based, not self-serve

Company Size Fit

HeapSmall Team (2–20), Mid-Market (20–200), Enterprise (200+)

NorthbeamMid-Market (20–200), Enterprise (200+)

Business Type Fit

HeapB2B, B2C, D2C / E-commerce

NorthbeamD2C / E-commerce

Best For

HeapMarketing teams who want to track every button click without needing developers to write custom tracking code

NorthbeamLarger DTC brands needing sophisticated multi-touch attribution beyond platform-reported (Meta/Google) numbers

Pros

Heap

Automatic event capture records every click and form submission from day one.
Retroactive data analysis allows teams to evaluate new hypotheses on historical traffic.
Engineering dependency is significantly reduced since manual tracking code is unnecessary.

Northbeam

Delivers highly sophisticated multi-touch attribution modeling tailored for enterprise advertising operations.
Excels at measuring true incrementality to verify whether ad spend generates genuine new demand.
Optimized for large media budgets requiring deep cross-channel spend analysis.

Cons

Heap

Northbeam

Demands a higher financial investment that makes it impractical for smaller brands.
Features a steep implementation curve and complex analytical interface requiring dedicated data resources.