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Compare: Hightouch vs HubSpot Marketing Hub
A side-by-side analysis to help you find the right tool.
Hightouch
Freemium
($200–$1,000/mo)
Free tier available (1 destination)
View Details
HubSpot Marketing Hub
Freemium
($200–$1,000/mo)
Free tier available; trials for paid tiers
View Details
Key Differences
Free Trial
Hightouch
Free tier available (1 destination)
HubSpot Marketing Hub
Free tier available; trials for paid tiers
Company Size Fit
Hightouch
Mid-Market (20–200), Enterprise (200+)
HubSpot Marketing Hub
Small Team (2–20), Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Hightouch
B2B, B2C, D2C / E-commerce
HubSpot Marketing Hub
B2B, B2C
Best For
Hightouch
Modern data teams using a data warehouse (Snowflake/BigQuery) who want to sync that data to marketing tools
HubSpot Marketing Hub
B2B mid-market companies wanting an all-in-one, easy-to-use marketing automation and CRM platform
Pros
Hightouch
Turns your existing data warehouse into a CDP (Composable CDP)
much cheaper and faster to implement than a traditional CDP (like Segment/mParticle) if you already have a warehouse
marketing can build audiences using SQL or visual builder
HubSpot Marketing Hub
Unmatched ease of use compared to Marketo/Eloqua
perfectly unified with HubSpot CRM
active community and education (HubSpot Academy)
replaces 5-6 point solutions
Cons
Hightouch
Requires a data warehouse to exist first
requires some technical/SQL knowledge to set up properly
relatively new category
HubSpot Marketing Hub
"Jack of all trades, master of none" (e.g., its social tool is weaker than Sprout Social)
steep price jump at Professional tier
can become very expensive as contact database grows
What They Share
