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Compare: iHeartMedia vs Nielsen (Nielsen Media)
A side-by-side analysis to help you find the right tool.
iHeartMedia
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Nielsen (Nielsen Media)
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Key Differences
Budget Tier
iHeartMedia
Custom Quote
Nielsen (Nielsen Media)
$1,000+/mo
Free Trial
iHeartMedia
N/A (custom engagement)
Nielsen (Nielsen Media)
No — enterprise sales process
Company Size Fit
iHeartMedia
Mid-Market (20–200), Enterprise (200+)
Nielsen (Nielsen Media)
Enterprise (200+)
Best For
iHeartMedia
Brands wanting national radio ad placement and audio advertising
Nielsen (Nielsen Media)
Brands and agencies needing TV/radio audience measurement data
Pros
iHeartMedia
Largest radio ownership group in the US
also a major podcast ad network
SmartAudio targeting brings data-driven audience targeting to radio
live event sponsorship opportunities
Nielsen (Nielsen Media)
Industry-standard measurement provider
TV ratings are the accepted currency for traditional media buying
cross-media measurement is improving
massive historical data
Cons
iHeartMedia
Radio listenership is declining overall
measurement is less precise than digital
expensive for national reach
emerged from bankruptcy (2019)
Nielsen (Nielsen Media)
Expensive
measurement methodology has been questioned (especially digital integration)
slow to adapt to streaming
effectively a monopoly on TV ratings which reduces competitive pressure
What They Share
