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Compare: iHeartMedia vs Pathmatics
A side-by-side analysis to help you find the right tool.
iHeartMedia
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Pathmatics
Custom Quote
(Custom Quote)
View Details
Key Differences
Free Trial
iHeartMedia
N/A (custom engagement)
Pathmatics
No
Business Type Fit
iHeartMedia
B2B, B2C
Pathmatics
B2B, B2C, Agency, Enterprise
Target Channels
iHeartMedia
TV, Print, Radio, Events, Direct Mail
Pathmatics
Brand Marketers, Media Strategists, Agency Executives
Best For
iHeartMedia
Brands wanting national radio ad placement and audio advertising
Pathmatics
Cross-channel ad spend and creative tracking
Pros
iHeartMedia
Largest radio ownership group in the US
also a major podcast ad network
SmartAudio targeting brings data-driven audience targeting to radio
live event sponsorship opportunities
Pathmatics
Cross-channel visibility including social and display
Accurate estimates of competitor ad spend
Creative gallery for visual benchmarking
Intuitive reporting interfaces
Cons
iHeartMedia
Radio listenership is declining overall
measurement is less precise than digital
expensive for national reach
emerged from bankruptcy (2019)
Pathmatics
High cost barrier for smaller companies
Data updates can have minor latency depending on channel
What They Share
