Compare: Muck Rack vs Prowly (by Semrush)

A side-by-side analysis to help you find the right tool.

Muck Rack

Custom Quote($200–$1,000/mo)

No — demo-based

Paid($200–$1,000/mo)

Yes (7-day free trial)

Pricing Model

Muck RackCustom Quote

Prowly (by Semrush)Paid

Free Trial

Muck RackNo — demo-based

Prowly (by Semrush)Yes (7-day free trial)

Company Size Fit

Muck RackMid-Market (20–200), Enterprise (200+)

Prowly (by Semrush)Small Team (2–20), Mid-Market (20–200)

Best For

Muck RackModern PR teams and agencies focused on targeted journalist relationship building

Prowly (by Semrush)Small to mid-market PR teams wanting an affordable, modern PR tool

Pros

Muck Rack

Maintains an exceptionally accurate and frequently refreshed database of media contacts.
Provides intuitive analytics to track email open rates and engagement performance.
Delivers a streamlined modern user interface that accelerates campaign execution.

Prowly (by Semrush)

Significantly more cost effective than traditional enterprise alternatives
Intuitive digital newsroom builder enhances brand presentation
Seamless integration with Semrush adds valuable search engine optimization insights

Cons

Muck Rack

Carries a premium price point that can strain early-stage company budgets.
Lacks native press release wire distribution capabilities.
Offers media monitoring depth that trails specialized global intelligence platforms.

Prowly (by Semrush)