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Compare: Nielsen (Nielsen Media) vs Omnicom Media Group
A side-by-side analysis to help you find the right tool.
Nielsen (Nielsen Media)
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Omnicom Media Group
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Budget Tier
Nielsen (Nielsen Media)
$1,000+/mo
Omnicom Media Group
Custom Quote
Free Trial
Nielsen (Nielsen Media)
No — enterprise sales process
Omnicom Media Group
N/A (custom engagement)
Best For
Nielsen (Nielsen Media)
Brands and agencies needing TV/radio audience measurement data
Omnicom Media Group
Enterprise brands wanting large-scale media planning/buying with strong creative agency brands
Pros
Nielsen (Nielsen Media)
Industry-standard measurement provider
TV ratings are the accepted currency for traditional media buying
cross-media measurement is improving
massive historical data
Omnicom Media Group
Strong creative agency brands under one roof (BBDO, DDB, TBWA)
sophisticated media planning
global network
attempting merger with IPG (would create the largest holding company)
Cons
Nielsen (Nielsen Media)
Expensive
measurement methodology has been questioned (especially digital integration)
slow to adapt to streaming
effectively a monopoly on TV ratings which reduces competitive pressure
Omnicom Media Group
Same holding company issues as WPP/Publicis
BBDO and other agencies are siblings, not independent competitors
expensive
merger uncertainty
What They Share
