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Compare: Nielsen (Nielsen Media) vs Valassis (Vericast)
A side-by-side analysis to help you find the right tool.
Nielsen (Nielsen Media)
Custom Quote
($1,000+/mo)
No — enterprise sales process
View Details
Valassis (Vericast)
Custom Quote
(Custom Quote)
N/A (custom engagement)
View Details
Key Differences
Budget Tier
Nielsen (Nielsen Media)
$1,000+/mo
Valassis (Vericast)
Custom Quote
Free Trial
Nielsen (Nielsen Media)
No — enterprise sales process
Valassis (Vericast)
N/A (custom engagement)
Company Size Fit
Nielsen (Nielsen Media)
Enterprise (200+)
Valassis (Vericast)
Mid-Market (20–200), Enterprise (200+)
Business Type Fit
Nielsen (Nielsen Media)
B2B, B2C
Valassis (Vericast)
B2C
Best For
Nielsen (Nielsen Media)
Brands and agencies needing TV/radio audience measurement data
Valassis (Vericast)
Retail/CPG brands running direct mail and print circular campaigns
Pros
Nielsen (Nielsen Media)
Industry-standard measurement provider
TV ratings are the accepted currency for traditional media buying
cross-media measurement is improving
massive historical data
Valassis (Vericast)
Largest direct mail distribution network in the US
strong data-driven targeting for print
integrated digital + print campaigns
deep retail/CPG expertise
Cons
Nielsen (Nielsen Media)
Expensive
measurement methodology has been questioned (especially digital integration)
slow to adapt to streaming
effectively a monopoly on TV ratings which reduces competitive pressure
Valassis (Vericast)
Print/mail is a declining channel overall
measurement is harder than digital
long lead times
environmental concerns about print waste
What They Share
