Compare: Northbeam vs Triple Whale

A side-by-side analysis to help you find the right tool.

Northbeam

Custom Quote($1,000+/mo)

Demo-based, not self-serve

Paid($200–$1,000/mo)

Yes

Pricing Model

NorthbeamCustom Quote

Triple WhalePaid

Budget Tier

Northbeam$1,000+/mo

Triple Whale$200–$1,000/mo

Free Trial

NorthbeamDemo-based, not self-serve

Triple WhaleYes

Company Size Fit

NorthbeamMid-Market (20–200), Enterprise (200+)

Triple WhaleSmall Team (2–20), Mid-Market (20–200)

Best For

NorthbeamLarger DTC brands needing sophisticated multi-touch attribution beyond platform-reported (Meta/Google) numbers

Triple WhaleDTC/e-commerce brands wanting unified marketing attribution + profitability dashboards

Pros

Northbeam

More sophisticated attribution modeling than Triple Whale, aimed at larger ad budgets
excellent at identifying incrementality (is this ad actually driving *new* sales?)

Triple Whale

Cons

Northbeam

Higher price point and steeper setup than Triple Whale — overkill for smaller spend levels
complex dashboard

Triple Whale