Compare: Google Analytics 4 (GA4) vs Northbeam

A side-by-side analysis to help you find the right tool.

Google Analytics 4 (GA4)

Top Pick

Free(Free)

N/A — free tier is the standard product

Custom Quote($1,000+/mo)

Demo-based, not self-serve

Pricing Model

Google Analytics 4 (GA4)Free

NorthbeamCustom Quote

Budget Tier

Google Analytics 4 (GA4)Free

Northbeam$1,000+/mo

Free Trial

Google Analytics 4 (GA4)N/A — free tier is the standard product

NorthbeamDemo-based, not self-serve

Company Size Fit

Google Analytics 4 (GA4)Solo / Freelancer, Small Team (2–20), Mid-Market (20–200), Enterprise (200+)

NorthbeamMid-Market (20–200), Enterprise (200+)

Business Type Fit

Google Analytics 4 (GA4)B2B, B2C, D2C / E-commerce, Agency

NorthbeamD2C / E-commerce

Best For

Google Analytics 4 (GA4)Every website/marketer — foundational, not optional

NorthbeamLarger DTC brands needing sophisticated multi-touch attribution beyond platform-reported (Meta/Google) numbers

Pros

Google Analytics 4 (GA4)

Northbeam

More sophisticated attribution modeling than Triple Whale, aimed at larger ad budgets
excellent at identifying incrementality (is this ad actually driving *new* sales?)

Cons

Google Analytics 4 (GA4)

Steep learning curve after the Universal Analytics → GA4 transition
event-based model is less intuitive than the old session-based model for many marketers

Northbeam

Higher price point and steeper setup than Triple Whale — overkill for smaller spend levels
complex dashboard