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Not every tool is the right fit for every team. If Improvado does not quite match your workflow, budget, or growth stage, these are the alternatives our editorial team recommends you explore instead.
Improvado automates the collection, transformation, and visualization of marketing data, enabling marketing teams to eliminate manual reporting spreadsheets.
Adjust provides mobile measurement and attribution solutions that help marketers track app installs, user journeys, and in-app events across multiple channels. It secures ad spend by preventing mobile ad fraud.
Mobile app developers and marketers managing high-volume user acquisition campaigns.
Bizible (by Adobe) connects marketing touchpoints to CRM pipeline and revenue data. It tracks first-touch, lead-creation, and multi-touch attribution to prove the exact revenue impact of B2B marketing campaigns.
B2B enterprise marketing teams looking to measure pipeline contribution and ROI inside their CRM.
Dreamdata consolidates product usage, customer success, marketing, and sales data into a single B2B data model. It offers multi-touch attribution across the entire buyer journey to help revenue teams understand account-level engagement and campaign effectiveness.
B2B SaaS companies seeking comprehensive account-level attribution and full-funnel revenue analytics.
Funnel connects to hundreds of marketing and advertising platforms to automatically pull performance data into a single, unified dashboard or data warehouse. It transforms raw metrics into clean, structured business intelligence without requiring manual spreadsheet updates or complex custom API integrations. Marketers can easily build custom metrics and dimensions to evaluate cross-channel performance accurately.
Marketing teams needing unified cross-channel ad spend and performance reporting.
Rockerbox consolidates paid, organic, offline, and retail media data into a single source of truth. It provides deterministic and probabilistic attribution to help brands understand true marketing ROI and incrementality.
D2C brands and consumer marketers needing holistic cross-channel attribution including offline and retail media.
Windsor.ai automates the process of pulling marketing data from over 75 sources into destination tools like BigQuery, Snowflake, and Looker Studio. It offers multi-touch attribution modeling to help marketers accurately attribute revenue and understand channel performance.
Marketers and data analysts needing multi-touch attribution and unified marketing reporting dashboards.